Get ready gamers: The Game Developers Conference (GDC) is back and better than ever. From its humble beginnings as a chat on Chris Crawford's couch, to a now widely anticipated global event, we’re ready for the roundtables and panels all about gaming.


As a company with a passion for inspirational mobile gaming, we’re pumped for GDC 2021. Our Marketing Coordinator Hannah says, “I'm looking forward to hearing from experts on the future of mobile gaming! It's always exciting to hear about new innovations in tech. It will also be cool to learn new strategies for marketing games."


With this in mind, here are three things that have us super excited for the 2021 conference:


1.  Playtika’s Secret Sauce for Successful Mobile Game Growth  


Creating an engaging game that keeps players coming back for more is not always the easiest task. Luckily, Playtika is going to be diving into this topic on Tuesday, July 20th. The company's head of Boost Platform, Amir Yagil, will be providing his secret recipe for successful mobile game growth. Also up for discussion - how the company managed to develop 9 of the top 100 highest grossing mobile games in the US.


A discussion about the best monetization, data analysis, and marketing strategies for mobile games and how to unify these factors to leave gamers wanting more is on the agenda. We can’t wait to see what strategies Mr. Yagil will be sharing with developers everywhere!


 2.  The Future of AAA and Mobile Gaming


Over the past year, the mobile gaming industry has flourished. Due to this recent success, one might wonder: can mobile games ever be AAA? With new futuristic and innovative technology, we believe it’s possible.


Our Software Engineer Lead, David believes that "mobile gaming can already be classified as AAA with games such as Call of Duty: Mobile and Minecraft for mobile devices, since they were created by major publishers."


Imagination Technologies along with Game Dev London will be hosting a panel to discuss the future of mobile gaming and if it’s possible to nudge the industry into an AAA direction.


You won’t want to miss this. Attendees will receive insights from experts in the gaming industry. They’ll also learn about the differences between mobile, PC, and console game development and how the traditional sense of AAA games pertains to the future of the mobile industry.


 3.  The 21st Annual Game Developers Choice Awards


Brace yourselves: The 21st annual Game Developers Choice Awards are coming! The event awards the best in the industry for their creativity, innovation, and artistry. The Game Developers Choice Awards were introduced 20 years ago in March 2001. Year after year, it continues to recognize the outstanding work of gaming professionals from around the world.


The two types of awards presented are the Special Awards and Main Category Awards. The Special Awards consist of the Lifetime Achievement, Pioneer, and Ambassador awards.


Main Category Awards consist of Game of the Year, Innovation, Best Debut, Best Audio, Best Design, Best Technology, Best Visual Art, Best Narrative, Best Mobile Game, and Best VR/AR Game.


This year's award ceremony will happen on Wednesday, July 21st. Did you know the first Mobile Game Award was presented in 2007 to The Legend of Zelda: Phantom Hourglass? The latest game to win the award was in 2019 to the single-player iOS game “What the Golf?”.


Gamers, it's your turn! We want to know which category you’re excited for and which game you would like to see take home the win. It’s an inspiring time to be passionate about the gaming industry, and it's wonderful to see the efforts of talented gaming professionals being recognized.


Final Thoughts


GDC is an amazing event for anyone in the gaming industry. We can't wait to see everything the conference will have to offer this year!


What has us at the edge of our seats? The future of mobile gaming and how the rising success of the industry will define upcoming mobile game trends. What excites you most about GDC 2021?